Rock-hard, 6-pack abs … we all want them, right? If you love in America and watch enough late night television, you’ve probably seen commercials for everything from the “Ab Roller” to “8 Minute Abs” and everything in between. And it’s clear why—Americans want to look good, but due to our busy lifestyles we want to do as little as possible while still maximizing results. Enter the Flex Belt, Slendertone and Contour ab belt systems: wearable electrical-stimulation belts that tie around your stomach and force your abdominal muscles to contract repeatedly for anywhere from a few sections to a few minutes. Both products are manufactured by the same Ireland-based company and make identical promises: “TONE, TIGHTEN, FIRM AND STRENGTHEN YOUR ABS” … “Get strong, toned abs in weeks” . . . “Slendertone toning products include everything you need to tone, firm and strengthen your muscles. All Slendertone products are clinically proven to deliver results.” And according to the Flex Belt website:
The Flex Belt will stimulate all your major stomach muscles at the same time providing you with the perfect abdominal contraction – that means your upper abs, the lower abs and even your obliques are going to get worked from The Flex Belt… and it does all the work for you. You don’t have to worry about your form or come up with the time to get it done. The Flex Belt is clinically demonstrated to deliver firmer, stronger and more toned abdominal muscles while you are: at home, at work, watching TV, exercising, folding laundry, helping your kids with their homework, taking a walk… virtually anytime and anywhere.
In short, use the Flex Belt, Contour or Slendertone ab belts, and you can expect rock hard abs in a matter of weeks without any of the sit ups or crunches we all dread. The Flex Belt ads say it all. I mean, who wouldn’t want to look like these models with simply the “push of a button”:
Manufacturers also entice prospective buyers by claiming these products have been “cleared” by the Food and Drug Administration. So even if the commercials don’t convince you that these products works, you can rest easy because the FDA certainly wouldn’t “clear” a worthless product …. Would it?
Well, like most products covered on The Blog, the Flex Belt, Slendertone and Contour ab systems don’t live up to the hype. First, if you read the very, very, very, very fine print, you’ll see that the manufacturers’ claims are based on studies in which “ 100% of the people using The Flex Belt® reported that their abs felt more toned and firm.” That’s right — they felt toned and firmed but didn’t necessarily look that way. And if you dig deeper, you’ll quickly see that the FDA has never approved claims that the Flex Belt, Slendertone or Contour will actually help you lose weight or produce toned abs:
- If I use an electrical muscle stimulator that has met FDA regulatory requirements, will it give me the same kind of effect that lots of sit-ups, stomach crunches and other abdominal exercises will?
- Using these devices alone will not give you “six-pack” abs. Applying electrical current to muscles may cause muscles to contract. Stimulating muscles repeatedly with electricity may eventually result in muscles that are strengthened and toned to some extent but will not, based on currently available data, create a major change in your appearance without the addition of diet and regular exercise . . . [FDA clearance also does not permit] many of the promotional claims being made for numerous devices being widely promoted on television, infomercials, newspapers, and magazines.
So when push comes to shove, even the FDA will tell you that the Flex Belt, Slendertone and Contour simply CANNOT deliver as promised. These machines may make your abs feel tighter, but at the end of the day, they will not work as advertised and will not deliver six-pack abs without diet and hard work.
If you purchased a Flex Belt, Slendertone or Contour and have been disappointed with the results or feel that it just does not work as advertised, you’re not alone; thousands of people have been cheated by these fraudulent marketing claims and the manufacturer’s efforts to convince customers to post phony reviews on Amazon in order to get free products. If you or a family member has purchased a Flex Belt, Slendertone or Contour ab belt only to learn that it doesn’t work, please contact us to discuss your experiences and how we may be able to help.